Your home is your safe space.
Our products help you keep it that way.
Just because something smells good doesn’t mean it isn’t bad.
In the US, companies aren’t required to disclose the ingredients they use in fragrance formulas. That means that potentially harmful chemicals are often hiding in plain sight—like these common air care ingredients:
The EU has banned over 1,700 cosmetic ingredients. The US? Just 11.⁽¹⁾
Phthalates
Parabens
Propellants
Petrochemicals
Formaldehyde
Formaldehyde
Carcinogens
Endocrine Disruptors
Phthalates
Parabens
Propellants
Petrochemicals
There’s no legal standard for what ingredients are safe to use in air care products—so we made our own. Now we’re working on making it official, so that whenever you see the Certified Safe seal, you can breathe easier.
We’re raising the standards for air care, so you never have to compromise yours.
Natural Deodorizer
No Phthalates
Long Lasting Freshness
Safe Scent Certified
Effective
We put in hundreds of hours of research, worked with multiple formulators, and tested dozens of iterations until we were satisfied that our products would work without covering anything up—odors or ingredients.
Safe
Our products are the first air care products certified by the Clean Label Project and are formulated with non-toxic ingredients. They’re also Safe Scent-certified—a new standard for air care products that we’re pioneering.
Enveloping
We partnered with a Swiss fragrance house that has over 125 years of experience to craft scents that enhance your everyday routine. After countless rounds of testing, we've developed the most transportive scents for you to use in your home.
I started researching the carcinogens that my doctor had asked me about, and was shocked to learn that not only are they a common ingredient in anything in fragrance (and these days, that’s pretty much everything)—including the air care products I used every day. And because companies aren’t required to disclose them on the label, they’re pretty much impossible to avoid.
When I couldn’t find any alternative air care products that were safe, effective, and smelled great, I decided to create Realm: so everyone can care for their space without compromise and we can set the New Standard for Air Care.
-Ashley Sweeney, Founder
A breath
of fresh air.
Food & Drug Admin., Prohibited & Restricted Ingredients
https://www.fda.gov/cosmetics/guidanceregulation/ lawsregul ations/ucm127406.htm.
Food & Drug Admin., Prohibited & Restricted Ingredients
https://www.fda.gov/cosmetics/guidanceregulation/ lawsregul ations/ucm127406.htm.
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