Air Freshener vs. Room Spray vs. Fabric Spray
Quick guide to all three, and why you might not need to choose.
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Air freshener, room spray, fabric spray. Most of us use the terms interchangeably. But they aren't the same thing, and the difference comes down to what each one is formulated to do, the scent it carries, and how long it lasts.

What is an air freshener?
Air freshener is the broad, catch-all category: plug-ins, aerosols, gels, automatic misters. What sets it apart is the job. An air freshener is built to deal with odor, with ingredients or technology meant to trap and capture it. The scent is really the bonus. And because the formula is working to cover or hold onto an odor, the fragrance often isn't as elevated as something made for scent alone. It can come on strong, the kind of strong that gives some people a headache, and a few of the ingredients commonly used here aren't ones you'd choose to breathe all day.
What is a room spray?
A room spray scents the air of a space. You spray it when you want, where you want, and it sets a mood on demand. The good ones lead with fine fragrance, the way a candle does, but without the flame or the wait. The trade is that a room spray adds scent, it doesn't remove odor. Think of it as scent you control: a few sprays to reset a room before guests, after cooking, or just because.
What is a fabric spray?ย
A fabric spray is made for textiles. Your linens, upholstery, curtains, and clothes. Instead of drifting through the air, it settles into the fibers, refreshing fabric and neutralizing the odors that get trapped there. The couch, the gym bag, the dog bed. A true fabric spray is formulated to be safe on fabric, so it freshens without staining or stiffening.

So how do you know what you need?
The reality is, most products do one of these jobs, not all three. You buy a room spray for ambiance, a fabric spray for the couch, and an air freshener for the entryway. That's three bottles, three formulas, and three different things taking up space under the sink.
Meet the one that does all three.ย
We built Realm to be the exception. It's a fine-fragrance spray that works in the air like a room spray, settles into fabric like a fabric spray, and actually removes odor the way an air freshener should, with patent-pending odor technology that neutralizes instead of masks. The scent lasts hours in the air and up to thirty days in fabric. It's a fine, non-aerosol mist, light enough that it never soaks your linens, and safe for the people and pets who share the room.
One bottle, every use. Spray it through a room, mist it on your linens, reset the kitchen after dinner. And because it's made without phthalates, parabens, or known carcinogens, and never comes in an aerosol, you don't have to choose between a scent you love and a formula you trust.
Find your scent in the Discovery Collection.